Sales Science Program

Understand Sales Before You Build, Market, or Scale.

In the AI era, creating a product or service is becoming easier. But selling it is becoming harder.

For entrepreneurs, business owners, sales professionals, marketers, and anyone responsible for growth.

$999 · Buy Now Pay Later available · 7-Day Money-Back Guarantee

A Good Product or Service Is No Longer Enough

Creating something valuable is only part of the job. Growth also depends on how well you position it, price it, build trust, reach the right audience, and guide customers toward a buying decision.

Information Overload More Information Does Not Automatically Create Better Decisions

Sales advice is everywhere — videos, courses, articles, frameworks, templates, and AI prompts. The problem is not access to information. The problem is knowing what matters first, what affects what, and which factor is actually blocking the sale.

AI & Sales Thinking AI Is the Engine. Sales Thinking Is the Direction.

AI can help you research, write, build, test, and execute faster. But speed is not strategy. It cannot automatically decide why an offer is not converting, which sales factor needs attention first, or what a customer still needs to believe before buying.

Without direction, faster execution only creates faster confusion.

Connected Roadmap Sales Is a Never-Ending Science

Sales tactics will continue to evolve. The goal of Sales Science is not to promise every tactic. It is to give you a connected roadmap for understanding the big picture, diagnosing problems, and using new tools, channels, and AI systems with greater clarity.

Everything Affects Sales — and Sales Affects Everything.

Sales is not an isolated skill. It is the result of everything you build.

From the spark of an idea, to the structure of your business, to the clarity of your brand, every step shapes how you sell, how much you sell, and how fast you grow.

Sales is influenced by many essential factors:

🛒 Product Features The clearer your features are, the easier it becomes for customers to understand your value.
💰 Pricing Price does not only affect profit; it also affects trust, perception, and buying decisions.
⚔️ Competition Your competitors shape how customers compare your offer, your price, and your value.
📣 Marketing Channels The channel you choose affects who sees your offer and how they respond to it.
🎯 Target Audience The right message only works when it reaches the right customer at the right time.
⏱️ Timing Even a strong offer can fail if the customer is not ready to buy at that moment.
🌍 Location Where you sell can change demand, trust, competition, and customer expectations.
🤝 Customer Trust Customers may like your product, but they will not buy if they do not trust you.
🧭 Sales Process A clear sales process moves the customer from attention to decision with less confusion.
🛠️ Customer Support Support before, during, and after purchase can increase confidence and reduce hesitation.

Each of these factors can unlock explosive growth — or silently block your success.

That is why understanding sales means understanding the full picture.

Because when you understand sales as a system, you do not just sell more.

You think smarter. You build better. You market with more clarity. And you grow with fewer random decisions.

Enroll Today. Start Safely. Continue with Full Access.

Start with the introductory material, use the 7-day guarantee period to evaluate the program, then continue into the full learning roadmap.

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Buy Now Pay Later Available

You can enroll in the program today without paying the full amount at once, when Buy Now Pay Later is available at checkout.

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7-Day Money-Back Guarantee

Your first 7 days are protected. If you feel the program is not the right fit, you can request a refund during the guarantee period.

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First 7 Days: Introductory Access

During the first 7 days, you will receive the introductory course lecture and foundation lessons that explain how to get the most from the program.

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Full Course Opens After 7 Days

After the guarantee period, the full program opens progressively over 3 weeks so you can follow the roadmap in sequence and apply each stage before moving forward.

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One-Year Access

Your access to the full course remains available for one full year, giving you enough time to study, review, and apply the material.

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All Updates Included

During your access period, you receive course updates, improvements, and new additions included with your enrollment.

Enroll in the Sales Program Now

$999 · BNPL available · 7-Day Guarantee · One-Year Access

Sales Science Program Curriculum

27 Chapters · 145 Lessons

Explore all chapters
1 Thank You & Introductory Lectures
Welcome & Brief on Introductory Lecture
A New Definition of Sales
Foundations of Business and How They Shape Sales
Business Stages According to Size: What Changes in Sales
Managerial Stages in Business Growth
The 10 Core Sales Foundations
Sales Foundation Impact and the 'King Factor'
2 Sales & Business Foundational Concepts
Sales Learning Foundations Intro
Benefits of Learning Sales
How to Get the Most from Sales and Marketing Courses
Career and Business Opportunities Created by Sales Knowledge
Sales Challenges in Business Intro
Early Startup Challenges: Money, Management, and Execution
Starting Your Own Sales Consulting Business
Single Product vs. Multi-Product Business Models
Why E-commerce Businesses Fail
Hiring and Its Impact on Sales Performance
3 Business Foundations
Understanding Business and Business Models
Understanding Different Business Model Structures
Traditional vs. Investment-Oriented Businesses
Core Elements of Any Business
4 The Role of Passion in Business and Sales
Understanding Passion and Its Role in Business
What Passion Creates – Its Impact on Success
How to Apply Passion in Your Career or Business
Controlling and Managing Passion for Better Results
5 The Role of the Business Idea in Sales Success
How Business Ideas Affect Sales
How Business Ideas Are Formed
Different Types of Business Ideas
How to Choose the Right Business Idea
6 The Role of Funding in Sales
How Funding Impacts Your Sales Strategy
Funding Types and Sources
Tips for Making Smart Funding Decisions
7 How Management Drives Sales Performance
How Business Management Affects Sales Performance
Types of Business Management
Management Tips for Growing Sales
8 How Business Growth Stages Influence Sales
How Business Growth Stages Influence Sales
Mastering Sales During the Startup Phase
Mastering Sales During the Growth Phase
Mastering Sales During the Peak Phase
When a Business Becomes a Brand
9 The Influence of Branding on Sales Performance
Branding and Its Impact on Sales
Branding Foundations in 10 Core Concepts
How a Brand Evolves Over Time
Strategic Benefits of Branding in Business
10 Franchising and Its Effect on Sales Growth
Franchising & Sales: Concept and Benefits
Types of Franchising Models
Business Section Summary
Final Note Before Sales Factors
11 Introduction to Sales Factors
Introduction to the Sales Science & Factors
Customer vs. Seller Perspectives in Sales
What the Customer Wants vs. What the Seller Wants
Identifying the 'King Factor' in Sales
Why Marketing Comes Last
12 How Product & Service Features Drive Sales
How Product Features Drive Sales
Product & Service Quality Levels
Types of Product Features
Organizing Product Features to Maximize Sales
Presenting Features Effectively to Customers
13 The Role of Pricing & Promotions in Sales
Pricing Strategies That Drive Sales
How to Price Products and Services Strategically
Offers: Purpose and Sales Impact
Types of Sales Offers
Common Mistakes in Promotional Offers
14 Turning Competition into Sales Opportunities
A Fresh Look at Competition and Sales Growth
How to Conduct Initial Market Research
Competitor Analysis
Sales-Boosting Tips from Competitor Study
15 Audience Targeting & Customer Behavior
Identifying Your Ideal Target Audience
Sales Psychology Explained
How to Influence Customer Behavior
Reaching Customers vs. Drawing Them to You
Understanding Customer Behavior: Gender Differences
Understanding Customer Behavior: Age Groups
Customer Behaviours: Education & Income
Customer Behavior: Interests and Preferences
Customer Behavior: Family and Social Status
Customer Behavior: Personality Types
16 Building Trust in Sales
How Trust Drives Sales Performance
Building Trust – Key Elements
Types of Customer Trust
The Power of Cumulative Trust
Fixing Trust Breakdowns in Business
17 Customer Support as a Sales Accelerator
Customer Service and Its Role in Sales
Customer Service Tasks Before Purchase
Customer Service Tasks During and After Purchase
Customer Support Channels Overview
18 Timing in Sales: When It Matters Most
Sales Timing and Its Influence
Timing and Customer Behavior
19 The Role of Location in Sales Success
Location's Impact on Sales – Introduction
How Location Influences Buyer Behavior
Local, Regional, and International Sales Strategies
20 Understanding the Customer’s Buying Process
Sales Process Introduction
Sales Process – Step-by-Step Impact
21 Marketing – The Final Gateway to Sales
Marketing Section Introduction
Marketing – The Gateway to Sales
Marketing Definition and Mission
Marketing vs. Sales vs. Advertising
What You Must Know About Marketing Today
22 Content as the Carrier of the Marketing Message
The Significance of Content in Marketing
The Endless Forms and Strategies of Content
Client Reactions Based on Content Type
23 How Different Types of Content Influence Sales: Text Content
Content Formats in Marketing and Advertising
Crafting Powerful Text Content – Word Selection
Text Content – Copywriting Mistakes
How Long Should Your Marketing Content Be?
How to Structure Written Content for Better Sales
24 How Different Types of Content Influence Sales: Image Content
Ad Images – The Image Mission
Designing Effective Ad Images
Types of Images That Convert
25 How Different Types of Content Influence Sales: Video Content
Video Content as a Sales and Business Tool
Why Video Works in Marketing
Video Combines Script, Visuals, Sound, and Movement
The First Seconds: Hook and Attention
Elements of Effective Sales Videos
Using Scripts in Video Ads
Types of Marketing Videos
How Long Should Your Sales Video Be?
Sales Video Mistakes and Best Practices
26 Customer Journey: From First Attention to Purchase and Retention
Customer Journey: How Customers React to Marketing
How Satisfied Customers Create New Customers
27 Mastering Paid Ads: From Traffic to Closing and Retention
What Paid Ads Can and Cannot Do
Paid Advertising Mistakes That Waste Money
Universal Paid Ads Steps – Part 1: Content, Landing Page, and Tracking
Universal Paid Ads Steps – Part 2: Content, Landing Page, and Tracking
Universal Paid Ads Steps – Part 3: Testing, Optimization, and Retargeting
Google Ads: Pros, Cons, and Best Use Cases
Google Ads Strategy – Part 1
Google Ads Strategy – Part 2
Meta Ads: Facebook and Instagram Pros, Cons, and Best Use Cases
Meta Ads Strategy: From Scroll Attention to Retention
YouTube Ads: Pros, Cons, and Best Use Cases
YouTube Ads Strategy: From Video Attention to Retention
TikTok Ads: Pros, Cons, and Best Use Cases
TikTok Ads Strategy: From Video Attention to Retention
Snapchat Ads: Pros, Cons, and Best Use Cases
Snapchat Customer Journey: From Attention to Retention
LinkedIn Ads: Pros, Cons, and Best Use Cases
LinkedIn Ads Strategy: From Attention to Retention
Display Network Ads: Pros, Cons, and Best Use Cases
Affiliate Marketing as a Partner-Based Sales Channel
Free Online Marketing Methods
Offline Marketing for Local Business
Email Marketing as Follow-Up and Retention
Email Marketing Analytics: Opens, Clicks, Conversions, and Revenue
Final Paid Ads Rules: Do Not Buy Traffic Before the Journey Is Ready

Receive a Certificate After Completing 75% of the Program

Sales Science Certificate Preview

Complete at least 75% of the Sales Science Program to receive a Certificate of Completion recognizing your progress through the program.

Sales Science is a professional business and sales training program. The certificate is not an academic degree or government-accredited qualification.

Sales Science Certificate Preview

Ready to Understand Sales as a Complete Business System?

Join the Sales Science Program and build a clearer framework for making decisions across business, marketing, customer behavior, and sales.

Enroll in the Sales Program Now

$999 · Buy Now Pay Later available · 7-Day Money-Back Guarantee · One-Year Access

Sales Science Instructor

Tareq Almasalkhy

Tareq Almasalkhy is the founder of Sales Factors Academy, managed by AamalNet LTD in the United Kingdom. His work focuses on understanding sales as a connected business system rather than an isolated skill — especially as digital channels, customer behavior, and AI continue to reshape how businesses reach and convert customers.

Sales Science brings that thinking into one structured program, connecting business foundations, customer behavior, pricing, competition, branding, trust, marketing channels, customer support, and the sales process.

The goal is simple: help you make better decisions before you build, market, advertise, or scale a product or service.